May 23, 2024

Enhance your ordinary product listing with an expert agency – Exploit the benefits of rich A+ Content.  

Amazon Enhanced Brand Content (EBC) is a powerful tool every seller and vendor should exploit. Take your ordinary product listing to new heights with enriched multimedia content such as images, videos, and text. EBC is available to sellers enrolled in the Amazon Brand Registry program and helps them create a more engaging and informative shopping experience for customers. Explore every nuisance of enhancing your brand content.

Benefits of Amazon A+ Content – 

  • Narrate your brand story – A team of artistic designers and resourceful content writers create visually appealing brand assets and infographics using high-resolution graphics that communicate your brand’s story. 
  • Each A+ content reflects the uniqueness a brand holds. Using compelling images helps to captivate the audience.
  • Boost traffic and engagement by collecting product descriptions – A+ content is an elevated version of your ordinary product listings. Experts craft crisp, informative product descriptions, compelling titles and bullet points highlighting your key features help customers to understand your product. 
  • Strategic content placement – Content experts prioritize using relevant keywords to be added to your listings. This helps drive traffic toward your listing – Customers will click and buy your products.
  • Higher positive customer reviews and ratings – A well out-lined A plus content encourages the audience to leave positive feedback about your brand.

Key elements of A+ Content – 

  • Striking Images – Captured from a 360-degree angle it effectively showcases the product usages and features.
  • High-converting product descriptions – Persuasive, concise and easy-to-understand content.
  • Bulleted key features – Highlight product best-selling points to help customers thoroughly understand your product and leave a positive impact on them. 
  • Content that speaks to customers directly – it is not just words carved into statements write-up. It provides the information your customer is looking for. 

How to communicate your Brand USP? 

  • Add text and image modules – Trigger customer emotional response.
  • Well-defined FAQ listings that solve every customer query.
  • Comparison table depicting product features.
  • What’s in the box? Customers always have to question what’s in the box. Amazon successfully answers this question and allows you to present your products to your customers. 
  • Premium content slider gallery – Multiple product features and functionality showcased in a slide.
  • Mobile and voice-friendly customized pages. 

What are the best practices? 

  • Avoid using lengthy texts. 
  • Use the correct product ASIN.
  • Do not exceed 10 ASINS.
  • Always using their native language is easy to digest.
  • Focus on customer needs and requirements.
  • Maintain consistency and brand image.
  • Always adhere to Amazon policies and guidelines about using lengthy or prohibited language.

Why does every seller want to collaborate with leading Amazon consulting experts?

  • Expert team with years of experience.
  • Data-driven Amazon services.
  • Ensure fewer returns.
  • Expertise in A+ Content creation.
  • Strategic optimization.
  • Strategies compliant with Amazon’s guidelines ensure that your brand stands out.

 

Brand owners can now exploit this tool to enhance their product listings, engage customers, and boost conversions by using Amazon Enhanced Brand Content. EBC encourages sellers to provide customers with a more compelling and informative shopping experience.